Friday, 25 December 2020

What is a VPN? And EVERYTHING you need to know about it-

 VPN stands for Virtual Private Network and essentially provides a private access to website instead of public one. This secures your connection and enables you to send and receive data from internet safely. This blocks hackers or viruses from invading your personal information or browsing pattern. It blocks 

It also provides you the choice to 're-route' your connection to whichever country of your preference to  access apps or website which maybe banned in yours. For example, If you re-route your connection to say Canada for example, you can easily watch Canadian shows on Netflix hassle free. 



VPN systems may be classified by:

  • the tunneling protocol used to tunnel the traffic
  • the tunnel's termination point location, e.g., on the customer edge or network-provider edge
  • the type of topology of connections, such as site-to-site or network-to-network
  • the levels of security provided
  • the OSI layer they present to the connecting network, such as Layer 2 circuits or Layer 3 network connectivity
  • the number of simultaneous connections

Source- Wikipedia

Thursday, 24 December 2020

Facebook Ad marketing can be very effective for your business, know how-

 Facebook ads are the one we keep on seeing while scrolling through our feed and are termed as ‘sponsored’ content. These are of various types ranging from Boosted Posts, Newsfeed website ads, Mid-Roll Video Ads, Mid-Story Ads and Hyper-local marketplace ads. Page owners or businesses have to spend in a certain amount of rupees depending upon how many days and how wide audience do they want to cater that ad to. Here’s how they contribute to grow your business.



1.      Huge Number of Users- Facebook is one of the top most used social media platforms today! With billions of users worldwide, the amount of potential customers you can reach with just one ad is exponential.

2.       Cheap, so great for new businesses- Any other kind of traditional marketing is going to cost you a huge sum compared to Facebook marketing, one ad can be created in as cheap as $1 or 70 Rupees! Which makes it great for even those with low marketing budgets.

3.      Specifically targeted- With the algorithm that Facebook has, barely any of the ad they showcase is random, all of them are highly specific on your browsing pattern and based on your interests.

4.      Distinct Categories- Adding to the previous point, ads can be categorized into specific categories as per choice such as Location, Gender, Age, Online Behavior, etc. This will attract only those who are genuinely interested in your product and avoid wastage of money.

5.      Helpful Analytics- Likes, Reach, Engagement Rates and other interactive usage is counted in to calculate how good or bad a post is doing and which particular kind of content is garnering more likes from the people.

Apart from these, there are also many other features which can ensure the best of usage of Facebook ad feature, defiantly check these out and tell us in the comments which one did you found the most helpful.

Wednesday, 23 December 2020

Social Media presence is the new ingredient to success, here’s how it is helping brands-

 Social Media is creating communities of people and is making People connect to each other faster, it has an enormous reach and the people with high following on social media platforms have a great say in the purchasing patterns of the people. Ads, Influencer marketing and overall digital presence of several brands has impacted the decision making skills of consumers and has attracted them towards these brands. Here’s how social media is playing the key role in building a brand.



 Image Source- SimpliLearn

1. Direct and Exact set of audience can be targeted- Print or TV ads are vaguely placed on the assumptions of the marketers, in case of social media ads, the exact set can be targeted based on preferred demographics such as age, gender, geographical location, etc.

 

2. Very Cost Effective- Ads on digital platforms such as Facebook, Google, Instagram, etc are cheap and cost effective. One Facebook sponsored post starts from as cheap as 70INR. This thus becomes the best way to go for start-ups and ones with lesser finances.

 

3. Builds Organic and loyal customer base- If people connect with your brand, the ideology of the brand or even just the visual aesthetic of the brand, they are ought to follow you on social media. This keeps them up-to-date with the product catalogue, Offers, discounts, etc making them a long time consumer.

4. Attracts Potential Customers- Almost all platforms have an algorithm which promotes more of what you like, so if your brand resonates with someone’s interest it would automatically show up on their feed under ‘explore’ category. This helps in spreading the word about the brand.

5. Connects easily with Mobile users- Today almost everyone owns a cell phone and with digital promotions it has become easier than ever to reach them. Certain websites also design ads specifically for mobile device users.

6. Creates conversation with people- It makes it easier for people to convey their doubts, grievances, suggestions and feedbacks easily. It truly empowers the consumer and makes them believe in the fact that the brand is listening.

7.  Drives traffic to website- People check links on swipe up stories, bios and posts and tend to check what has been posted on the website driving more traffic to the website. It is also far more conventional to promote website on social media than on any other platform.

These along with a lot more reasons why brands should consider social media seriously and put in effort to build their profile online.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tuesday, 22 December 2020

PUBG Ban- Checkout high in-demand alternatives now!

With the government of Indian banning PUBG along with other Chinese apps on September 5, a surge is seen amongst the PUBG players to download other war based applications. The Application PUBG mobile was downloaded by 50 million Indian users and was actively played by 33 million. These numbers clearly indicate the popularity of the game amongst fellow Indians. Ever since the ban was announced disheartened users were looking out for alternatives to the game and here are top 5 mobile applications that are high in demand now to fill the void of PUBG.

1) Call Of Duty (COD)- Call of Duty: Mobile is a free-to-play shooter video game developed by TiMi Studios and published by Activision and Garena for Android and iOS. The game has been downloaded over 20 million times and India is leading the charts. 

2) Free Fire- Garena Free Fire is a battle royale game, developed by 111 Dots Studio and published by Garena for Android and iOS. It became the most downloaded mobile game globally in 2019, the game received the award for the "Best Popular Game" by the Google Play Store in 2019. It recorded 2.1 million downloads in the four-day period from India.
3) Fortnite battle royale- Fortnite Battle Royale is a free-to-play battle royale video game developed and published by Epic Games. Fortnite has over 350 million players around the world. It isn’t available on Play Store or Apple App store but can be installed from other app stores like Epic Games app or Samsung Galaxy Store on Samsung devices. 
4) Battle land’s Royale- Fight for survival in an epic last man standing multiplayer game with 180 million downloads. Battle land' Royale was created by Future Play games and has widespread popularity amongst youth worldwide..
5) Last Day on Earth: Survival- The survival shooter Last Day on Earth is set in a post-apocalyptic world: in 2027 the world saw an outbreak of an unknown infection that destroyed almost all the human race. The game has the game has 1Million daily players, 83 million downloads.
    Apart from these, the pandemic and also the ban saw a massive surge in other mobile games such as LUDO King, the Indian counterpart to PUBG named to be ‘Pabjee’, Skribbl.Io, Houseparty, etc. The open market after the exit of PUBG is surely a widespread and lucrative one which other are trying to fill. Anticipation of a PUBG like Indian Version announced by actor Akshay Kumar is also creating buzz in minds of players. 


Friday, 18 December 2020

KNOW why is a blog important for your business

A question that always runs around people's mind is what is the 'blogs' section doing at the top corner of business websites, Is it any relevant, Does anyone read it? And how significant it really is? For the businesses and brands out there considering if they should have a blog section or not, here are few points that will help you know it's importance-

Image source- NeilPatel

1. Make your brand sound like a passion project- Nothing excites customers more towards a brand than its backstory, the thoughts of the creator and what runs in the minds of the founder. A well written blog gives an insight on to how your business came in to being and how much of efforts do you add to it, making it personal and passionate.

2. A clever marketing strategy- A detailed, relevant and updated blog can attract more customers, It can keep the audience interested in your content and products. A blog can also serve as a direction manual for your products and let people know how effective your products are if used in a certain pattern. Blogs can also share tips, tricks and hacks of your products for optimum utilization.

3. Creates a sense of community- A traditional buy this/buy that model can be made even more effective if people who already use it are invited to share testimonials and those are incorporated in the blog. A community would develop where people would be open to discuss more about the products and would be eager to share their feedback. It would create a beautiful interactive space.

4.  Updates audiences with what's trending- The market is ever changing and people love to catch  up with the trends and are constantly in the search of 'what's new' and that's where the blog comes in, let people know how a certain product of yours is relevant to something currently trending.

5. Needs zero finances- A cheaper alternative to any other kind of advertising, be it print, audio-visual or any ad run, blog doesn't require a lot of financial drain to be maintained and works effectively to gain the audience's attention.

The importance of blog is quite essential in today's online world and hope this helps you understand its essence in the world of marketing.

Thursday, 17 December 2020

Rewrite, Repackage, Reuse- 5 tips on how to repurpose blog based content!

Creating new content every day or every week can be tiring and also frustrating at times, but to keep the blog and your social presence updated, one has to post bits of their creativity every now and then. This becomes tiresome and the slaggy-ness or the ‘art’ block is visible in the not-so-well-designed piece. This can be turned over though, using simple tips and tricks, even a single piece of content can be used in multiple different ways!

Image Courtesy- MarketingLand

1) Short it up for Social Media- Almost every type of social media is more of a visual medium, so the best way to repackage textual content is to convert it into a one liner infographic, a quick self-explanatory video or a two to three series of photos as post with a collaborated caption.

2) Slice it up- Consuming huge chunks of content becomes boring, so it is important to convert the content into small less time consuming format. A great example is to add ‘one minute read’ or a trailer at the start of your piece to let the audience know what they’re looking out for.

3) Churn out different versions of it- The best example of this is podcasts, video attachments, pictorial representation, etc. Basically, the same piece just reaching audiences using a different medium.

4) Add in outtakes and BTS- People love to see how a particular piece was created, the thought process, the inspiration behind it, instruments used, etc. It also builds a better connection with the audience if they have an insight into the making process. A lot of Instagram based artists use this technique to reach out to their audiences.

5) Include feedbacks/comments- Dedicate a separate blog or a video in which you respond to the feedback or comments received on your previous work. This keeps the content interactive and also let the viewers know that you care about their opinions whilst giving yourself an added or bonus piece of content. A great idea here could also be making few pieces solely based on suggestions or recommendations of your followers.

And that’s it from my side, do let me know if there’s some other tricks and techniques you use to repurpose your content and thank you for reading.


Wednesday, 16 December 2020

Realme to launch Realme 8, Realme 8 Pro by January

 Realme has a year buzzing of new launches, they keep on adding new phones from different ranges with newer specs and affordable price. It is speculated that by the start of next year Realme may be planning to launch its Realme 8 and Realme 8 pro. These are obviously the upgrades from the Realme 7 series.  The Realme series in past has gained a lot of popularity and is known to go out of stock as soon as it launches. 

It is also anticipated that January could probably see the launches of not just one but 3 different smartphones from the fast growing brand. The ones that could be seeing the day light are Narzo 30, Realme X7 and the Realme 8. The upcoming generation Realme series phones are said to come with 108MP camera sensors. 

It is suspected that both the models in the Realme 8 series would be launched alongside and as usual the phone would be available on Flipkart as well as Realme's own website once its up for sale. 

The news has definitely got Realme fans excited to upgrade to the latest version and has created a lot of buzz online in the mobile-gadget geeks community.